Did you know that marketing your laundromats isn’t just about telling people that you just upgraded your laundry parts via word-of-mouth or passing out flyers? Social media is in, with every business (including laundromats) leveraging it to connect with current and potential customers. It’s also a fantastic way to promote their business.
Platforms like Facebook, Instagram, and Twitter offer marketing opportunities to share photos and information about new services, upcoming events, sales, and promos. It can also be used to respond to any questions and complaints. But before you can reap the benefits of social media, you must first gain a following.
- Build a Solid Brand Identity
Your brand identity should be cohesive and not just be something as generic as “we’re the best laundromat with quality wascomat parts” You’re not only creating a logo to make as a profile picture and moving on with life.
Your brand identity must emanate in your posts. This means deciding what your predominant filters are, color scheme, tone, graphic designs, and the like. Even how you post and comment should be a reflection of your brand’s voice, which is what engages people.
- Follow Relevant Accounts
If you want to gain followers, you also have to follow people. Sure, following people doesn’t mean an instant follow back. But it’s a bit more like networking. You’ll want to follow relevant accounts such as groups and communities related to the laundry industry, industry leaders, and the like.
- Engage with Followers
Think of this tip as being on a date and constantly talking about yourself without answering your partner’s needs. This is boring! Transfer that to social media, where you must engage with your followers rather than completely focus on talking about your business in your posts.
Your social media isn’t just about posting about advertising campaigns. Invite conversations and connections by replying to private messages, and comments, and encouraging healthy discussions.
- Post Engaging Content
If people will follow you, they will want to post content that engages and excites them. You must post things that are reshareable!
Some types of posts you can share include:
- Your opinions related to the laundry industry or laundromat business. You can even ask followers to weigh in on the topic.
- Relevant trends and forecasts.
- Laundry-related news and data that can inform your followers about cleaning their clothes, among other useful tips.
- Humorous content because let’s face it, memes are life!
- Cross-Market Your Posts
Do you use every opportunity to connect with your audience? You aren’t yet if you haven’t linked out your social platform to your website and newsletter!
You can take this a step further by promoting awareness of one of your platforms using another one. For instance, you can encourage people on Twitter to follow your Instagram and use a special hashtag on that platform for a promo.
Wrapping It Up
Follow these steps to gain a solid social media following for your laundromat’s social media now!